While DA does take a fairly holistic approach, it emphasizes links. So, what exactly happens under the hood? Essentially, Moz uses machine learning models to compare domains’ link data with real-world SERPs to determine its ranking. ![]() All new websites start with a DA of 1 and can grow from there. How Is Domain Authority Scored?ĭA is scored from 0 to 100 using a logarithmic scale - that means that you’ll have an exponentially easier time growing your DA from 0 to 10 than you will grow it from 90 to 100. As long as your score is higher than your competitors, you can be fairly confident that your content will achieve its goals. Since it is a predictive measure, it’s best used as a comparative ranking than an absolute one - you want to shoot to have a higher DA than your competitors, but you don’t need to make it your goal to get a perfect 100 DA. Low scores indicate that your page may not show up high in the SERPs. Higher scores correspond to a greater probability of ranking high on the SERPs. What Is Domain Authority?ĭomain Authority (DA) is a metric that Moz builds tools to help improve SEO, developed to predict how well a website will rank on search engine results pages (SERPs).ĭA scores range from 0 to 100. Out of the two metrics, DA is more common, so let’s start there. ![]() Here, we’ll cover the basics of Domain Authority and Page Authority so you can learn how to integrate them into your web toolbox. ![]() Understanding your DA and PA tell you about your domain and pages can provide useful and actionable insights that can help bring your website to a larger audience. Both of these metrics provide some insight into how strong your site’s SEO is and how well you’ll rank on Google and other search engines. If you’ve spent any time with SEO, you’ve likely heard the terms Domain Authority (DA) and Page Authority (PA).
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